The last post in our series of in depth guides to social media sites is about YouTube. Probably the hardest of the top three social media sites for authors to see as necessary. After all, you are a writer not a director or an actor. The truth is everyone who has a brand and wants […]
YouTube Videos Help Sell Books Read More »
In the last post we discussed how to get started on Facebook and some ideas about posting and how to gain page “likes.” Today we will discuss how to get started on Twitter. Twitter is similar to Facebook, but there are some big differences. For instance there is a character limit with Twitter. You can only
How To Build Your Author Brand With Tweets Read More »
Hopefully in last week’s post I sufficiently convinced you that in order to be a successful author you need to join the world of social media. But now what? You know that you need to use social media, but you just don't know how to use it. Well, that’s why we’re here. It is not as
How to Post Like a Pro: Social Media 101 Read More »
Yes. Yes. Yes. The answer is always, yes. To my surprise there are still technophobic, or at the very least techno-reluctant, people in the world. Technology no longer lends itself exclusively as a resource to the “computer geeks” of Silicon Valley. Today, things like a website are a must for any brand, and you, dear
Do You Really Need An Author Website? Read More »
So, you spent weeks, months, years (heaven help you) writing a book. You breathed life into words and created value for the world where there was none. You endured this labor of love, and your book was finally published. And now you get to sit back and…promote it?! Yes you, dear author, will have to
Is Your Target Audience Too Large? Read More »
In this day and age it isn’t enough to write a great book and wait for the praises to pour forth from reviewers and audiences alike. In fact, there may have never been such a day and age. Either way, present day authors have to do a lot more than just put pen to paper,
Why Your Author Brand Matters Read More »
Have you ever wondered how to sell your book? One of the frequently asked questions every author gets is, “What’s your book about?” The answer to this question is tricky, and can lose an author a lot of book sales if the asker finds it lacking. This is not the time to explore the recesses
Become an Expert and Establish Your Book’s Value Read More »
Writing a book is hard work but marketing it effectively is even harder. Authors who have done the hard work of writing and honing their work down are often disappointed when sales don’t take off automatically. At Lucid Books, we believe that the author is the best marketer for their own book and that the
Marketing Tools You Can Build Into Your Book Read More »
Faking reviews of your own work is always wrong, no matter what. An author who has sold millions of books was caught last week faking reviews for his own books and his competitors. R.J. Ellory would log on to Amazon under assumed names and leave himself glowing reviews, and his competitors scathing critiques. Read all
Lesson #1: Don’t Fake Amazon Reviews Read More »
I am now less than six months out from publishing my first book and things are coming along nicely. Here at Lucid Books, we always tell the authors that they are the greatest marketers for their books, so I wanted to share a few things I’m doing to build a buzz prior to the release.
Essential Book Promotional Tools Read More »
Lucid Books is a partnership publisher. We help you create impactful books that people read and share with others!