Why We publish

Lucid Books began in 2006 when CEO and founder Casey Cease learned of the struggles his mentor had recently gone through when trying to publish his book. His experience was one many authors have felt—he was alone, trying to understand the complicated world of publishing on his own. In self-publishing, most authors had no clue how to navigate the complicated details, and there was no regulation of quality.

Traditional publishers routinely rejected powerful book pitches if authors didn't have large enough platforms or because authors wouldn't hand over creative control. This sparked an idea. Casey believed in the power of words and ideas. But he also knew that the marketplace, along with the needs of authors, was constantly changing. Publishers needed to be in the business of supporting authors and creating solutions for authors, instead of clinging to traditional models quickly becoming outdated.

Casey wanted to create a publishing company that would adapt to authors’ changing needs and provide creative, unique solutions for individual writers. And so, Lucid Books began. In order to fully partner with authors, Lucid brought in skilled editors, created extensive marketing solutions, and developed comprehensive production services.

The purpose of Lucid Books is twofold

First, our purpose is to spread God’s word and help God’s people.

Second, our business purpose is to be a pro-author publisher. In every decision, we ask, “Is this what’s best or the author?”

sermon to book poster
Casey Cease, CEO and Founder of Lucid Books

We care about authors

Lucid Books is managed, owned, and financed by an author. As print prices rise, we ask what is best for the business and what is best for the author?

We also ensure that we consider the author’s best interest in ownership and decision-making. When we look at covers, distribution, and more, we want to be sure that our authors are the priority.

We desire to stay ahead of the industry and remain innovative. We know where publishing begins and ends and we work with our authors for their best interest through creating, building, releasing, printing, distributing, and marketing a book.

We work hard to ensure that our authors are the top priority. Lucid Books continues to adapt every year to the changes of the publishing industry and create strategic solutions to the challenges authors face.

Ready to Get Started?

Are you ready to explore partnering with Lucid Books to edit, publish, and promote your book? Then fill out this brief form and let’s get started!

Kind Words from Our Authors

Hear from those who have already published with us