Price/Value Mismatch

Great post from business guru Seth Godin on Price and Value. Valuable information for every author . . .
“How’s the wine?”
You really can’t answer that question out of context. Compared to what? Compared to a hundred dollar bottle? Not so good. Compared to any other $12 bottle… great!
“How was the hotel?”
“How’s the service at the post office?”
In just about all the decisions we make, we consider the price. A shipper doesn’t expect the same level of service quality from a first class letter delivery than it does from an overnight international courier service. Of course not.