The Dip is a short book by Seth Godin about when you should quit and what you should quit. It focuses on one principle again and again, and it is one that most of us need to be reminded of. When we start a business, write a book, sell a book, start training, or just about anything else, there will come a time of diminishing returns. Those who can distinguish the dips that we can push through from the dead ends will have more success. A simple concept and one that you have probably heard before, but this book still adds enough value to the conversation to make it a worthwhile read.
The value of being the best in the world, the best in your category, is huge. This small book will help motivate you to define your category, quit the useless things, and create something great. It’s really not rocket science, and a book like this offers a lot of value to a lot of people.
Two criticisms I have heard about this book, and Seth Godin’s work in general is that it is too short and too simple. Both critiques are hollow excuses for not engaging great work. I love books and I love reading both short and long works, but I would rather read non-fiction that has been boiled down to its most useful any day over the other stuff. Seth took his own advice for this book and quit the 80% of the book that was not as helpful. The 20% that remains is absolutely great material that will appeal to many. Recommended.
For those of you looking for more insight into the two main concepts of this book, check out these.
On being the best in the world . . .
Positioning: The Battle for Your Mind
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
On strategic quitting . . .
The 80/20 Principle: The Secret to Achieving More with Less
The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.