You might be wondering, should I write a book?
As a business owner, adding another thing to your already busy schedule may seem daunting. But the truth is it’s one of the best things you can do for your business.
Your book becomes a calling card for how you’ve chosen to share your knowledge with the world. It becomes part of your personal brand. It helps establish you as an expert in your industry.
If you’re on the fence about whether or not publishing a book is right for you, here are a few key benefits that might convince you to put pen to paper sooner rather than later.
When it comes to business growth and authority, there’s nothing quite as valuable as writing a book. It’s one of the most effective ways to establish yourself as an expert in your field and gain authority among your peers. In today’s competitive business landscape, that authority can give you a significant leg up on the competition. Your opinion becomes valued by others in your industry, and that respect can easily translate into increased business opportunities across the board. Writing a book is an excellent way to put yourself ahead of your competition and distinguish yourself as a thought leader in your field. Give your potential customers a reason to purchase from you rather than people who aren’t experts in their field (and don’t have a book).
Your knowledge will grow
As a business owner, publishing a book will teach you all about the process of getting your words into the hands of readers. You’ll learn about marketing and promotion to help boost sales. While this may seem insignificant, knowing what goes into marketing your work is an essential skill in today’s digital world. If writing your book means you must research topics or experts in other fields before putting pen to paper, you should do it. Not only will this give you more knowledge to be applied to your business, but it can also help you expand your network and meet new people who can refer their customers to you.
Your network will grow tremendously
As a business owner, you see people networking at conferences, you may go to networking events yourself, and you definitely know that being connected to others in your field is very important. Building up and improving your network is a never-ending task requiring constant effort. It can be hard work, but luckily for you as a published (or soon-to-be) author, writing a book about your industry provides you with an excellent opportunity for enhancing your professional relationships.
Books can be powerful marketing tools
To attract new customers, you can use your book as a lead magnet on your website or social media. A lead magnet is an irresistible offer you give to people who are considering buying something from you in exchange for their email address or some other form of contact. You might have seen this in the wild: someone offers a free PDF guide on their website, but you have to fill out a form with your email address before accessing it. That guide is the lead magnet. In order to entice people into giving up their personal information, the offer has to be unbelievably good. It has to be something they really want but can't get anywhere else – and it has to be extremely easy for them to get (hence why most lead magnets are downloadable PDFs). Publishing an entire book as a lead magnet might seem like overkill. However, if you’re in an industry where most of your competitors don't bother publishing books at all, or if your book is short enough that it won't take too long for potential customers to read it, then it can be worth including as the main lead magnet on your site.
Books can help you build additional revenue streams
If you’re not already diversifying your income streams, now is the time to start. Why? Because relying on a single source of income is a dangerous game. If something happens to that one stream – like a global pandemic that shuts down the economy – then you’re in big trouble. But if you have multiple income streams, you’ll be much better off financially. And publishing a book can help you do just that.
As you can see, publishing a book can be an incredibly valuable experience for business owners for various reasons. If you’re interested in learning more about the process or simply need help getting started, our team at Lucid Books is here to assist you.
Contact us today to discuss your publishing goals, and let’s make them a reality!