Writing a book is hard work and publishing can be a hair-pulling experience (except when publishing with us!), but getting reviews on your book and marketing it to others is what most authors dread the most. Most authors are gifted writers, not marketers, but these days you must be both. One of the most important […]
7 Tips on Contacting Top Amazon Reviewers Read More »
The publishing business continues to be in a constant state of change, There are many variables in the future that are hard, if not impossible, to predict. One thing that we can safely predict – authors will be more and more responsible for financing their own work in the future. The fall of the big
5 Easy Ways to Earn More Money on Kickstarter Read More »
A slew of new books on marketing and sales has come out recently, focusing on the new service-driven economy. More than 80% of Americans are now in some sort of sales or service industry, and that includes authors. One of the things we hear again and again at Lucid Books is that authors want to
Double Your Book Reviews With This Easy Trick Read More »
When I meet with authors and talk with them about their work, there is one issue that everyone mentions as being their most difficult problem: selling their book. Writing a book is taxing and can take a lot out of you, but selling your book can be even more daunting than the blank page. Where
How To Reverse Shoplift, and 5 Other Simple But Proven Ways To Sell Your Book Read More »
Writing a book is hard work but marketing it effectively is even harder. Authors who have done the hard work of writing and honing their work down are often disappointed when sales don’t take off automatically. At Lucid Books, we believe that the author is the best marketer for their own book and that the
Marketing Tools You Can Build Into Your Book Read More »
Faking reviews of your own work is always wrong, no matter what. An author who has sold millions of books was caught last week faking reviews for his own books and his competitors. R.J. Ellory would log on to Amazon under assumed names and leave himself glowing reviews, and his competitors scathing critiques. Read all
Lesson #1: Don’t Fake Amazon Reviews Read More »
Who do you think would be the perfect audience for your book? Everyone? Men? Women? College students? If your answer was similar to any of the above, you are on the wrong track. One of the biggest mistakes that authors make is to assume that everyone will be interested in buying their book. If you
Targeting Your Audience Read More »
I am now less than six months out from publishing my first book and things are coming along nicely. Here at Lucid Books, we always tell the authors that they are the greatest marketers for their books, so I wanted to share a few things I’m doing to build a buzz prior to the release.
Essential Book Promotional Tools Read More »
This is a guest article from one of our authors at Lucid Books, Jason Mrikitani. Jason has enjoyed a lot of success gaining publicity for his book, most notably through local TV appearances and a nationally televised feature on The 700 Club. We asked him to share some of his networking and marketing secrets with
How To Get Media Attention Read More »
The first question is, what is viral marketing? As an author, we can define it as: When websites, blogs, and reviewers are talking about and passing on information about your book without your influence. Pretty great when it happens, but it rarely does. Surprisingly, there are a few specific things you can do to make it
Going Viral With Your Book Read More »
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