Man has always relied on a variety of shortcuts when making decisions. Rather then reevaluating every facet of every decision, we rely on principles to help us judge new decisions based on the past. We rely on our brains and our intuition to push through the noise, which has grown louder and more far reaching […]
3 Ways For Authors To Use Social Proof Read More »
One of the most interesting things about owning a publishing company these days is talking to everyone who wants to write a book. Even with all of the books published each year (now topping the 1,000,000 mark), there are many who will never get past their rough idea or outline. The creative process is still
Results Vs. Process Read More »
3 Questions To Ask Before Quitting: Seth Godin’s book, The Dip, should be essential reading for authors. He offers a lot of helpful advice on overcoming \”writer’s dip\”, both in the writing process and in the marketing process of the book. All writers hit a point where they struggle to decide whether they should quit or
Before You Quit . . . Read More »
The new book by Dan Zarella (reviewed here) has plenty of applications for authors. I highly recommend that you purchase the book, but wanted to share the top three tips from the book for authors. 1. Build Authority and Claim It. Zarella found that Twitter users with the word \”author\” in their username had, on average,
3 Best Tips for Authors From Zarella’s Hierarchy of Contagiousness Read More »
One of the most surprising things about the publishing business is finding out how many people want to write books. I honestly have more people who tell me they want to write a book then people who talk about reading books. Now more than ever, that goal can be realized quickly and effectively. Yet it
3 Questions to Maximize Your Writing Productivity Read More »
George Orwell, renowned author of 1984 & Animal Farm, penned an insightful essay in 1946 entitled \”Politics & The English Language\”. He skillfully parodies meaningless words and confusing phrases, pushing for writers to simplify. He translates a verse from Ecclesiastes from good english to modern english to demonstrate: \”I am going to translate a passage
George Orwell’s Six Questions & Rules For Writers Read More »
I am finally getting around to reading a book that has been at the top of my list for a few months, Cialdini’s Influence, The Psychology of Persuasion. I am about fifty pages into it so far and can already count it among my favorite books. I will post a review of it in the
The Power of Because – 3 Tips For Authors Read More »
There will always be a better strategy on the horizon, something that will really push you to finish the book you are writing, the business you will start, or the education you want to complete. There are also hundreds of programs that people follow to lose weight and get rid of bad habits. Do you
Strategy & The Fat, Smoking Writer Read More »
There is a popular formula in advertising that helps break down the steps that you can use to sell more products, in this case books. The formula is known as the AIDA formula, and it is a succinct, powerful way to present your book to the general public. * Attention. This first step is the most important.
The Four Step Formula For Selling More Books Read More »
Just finished reading Robopocalypse, a new work of fiction that is shooting up the bestseller charts (its already been optioned by Spielberg for a movie). Essentially, its a book about the coming robot apocalypse. Surprisingly, it ended up being slow and boring towards the end and I would not recommend it to anyone unless they
3 Questions For Writers From Robopocalypse Read More »
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