Book Review

The Consuming Instinct – Review

This is a fascinating book that follows in the footsteps of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.) and Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions. While the books mentioned deal with economics and behavioral economics, respectively, The Consuming Instinct deals with Evolutionary Psychology. The first chapter, \”Consumers: Born

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