Lucid Books

Four Questions You Must Ask to Identify Your Author Brand

Four Questions You Must Ask to Identify Your Author Brand

From the ancient Egyptians, Romans, and cattle ranchers who used branding irons to mark their cattle as a way to identify their ownership, the idea of a brand has been a part of our history for thousands of years. Today, the concept of branding lives on stronger than ever before in the form of company

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Five Reasons Why You Should Consider Giving Your Book Away for Free 1

Five Reasons Why You Should Consider Giving Your Book Away for Free

Publishing a book people will read is a challenge. The marketplace is flooded with millions of books, but the median number of books the average adult reads per year is only four. Not only do you have to write an exceptional book, you need to find creative ways to get your name and your work

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The 5 Facebook Page Marketing Strategy for Authors

The $5 Facebook Page Marketing Strategy for Authors

With more than one billion people on Facebook, creating a Facebook Page to promote you and your work can be a great opportunity to build your readership. But advertising through Facebook can make you feel overwhelmed. Facebook has reduced its organic (free) reach and regularly changes its algorithms and features, causing Facebook marketing to be

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Self Publishing Vs Partnership Publishing

Self-Publishing Vs Partnership Publishing

When I hear authors say, “I think I’ll go the self-publishing route since it’s free,” I like to tell them the tale of the first-time, self-published author. It goes like this: There once was a writer. He spent countless hours at his writer’s desk, in his writer’s cave, making words come alive on the page.

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